Christian Vigoni

Global marketing and communications executive with over 26 years of international experience shaping luxury brands across Europe and global markets. Having lived and worked in Italy, London and Switzerland, I bring an international perspective and a deep understanding of diverse cultures and consumer behaviours. Passionate about brand strategy, storytelling and innovation, I create meaningful brand experiences by combining creativity, commercial vision and authentic human connections.

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What I Do

Brand Strategy

I help luxury brands define their identity, strengthen their positioning and build long-term value through strategic thinking, market insight and consumer understanding. By aligning business objectives with creative vision, I develop brand strategies that create differentiation, relevance and sustainable growth across international markets.

Experiential Marketing

Luxury is experienced, not simply communicated. I create memorable brand experiences through events, retail activations, partnerships and cultural collaborations that strengthen emotional connections, increase brand visibility and transform customer engagement into lasting loyalty.

Global Communications

Effective communication goes beyond visibility—it builds trust and creates lasting relationships. I led integrated communication strategies across Europe and global markets. I believe authentic, consistent and culturally relevant communication is essential to creating meaningful connections and supporting long-term business success.

Creative Leadership

The best ideas emerge when strategy and creativity work together. I enjoy leading multidisciplinary teams, collaborating with international partners and inspiring innovation through an open, people-centred leadership style that encourages collaboration, curiosity and continuous improvement.

Testimonials

It's a real pleasure to work with Christian. He always well representes the Brand in numerous capacities. Christian is an excellent communicator, has strong management skills, is hard working and committed to any project he undertakes. He is always extremely organized, reliable and very competent.

Silvia O.

CEO

I worked with Christian when he was my client and also part of a sales team. Christian is a special professional, one that mixes great intuitions about client needs and earns trust and respect from those that he works with. This is a person that people want to work with, which ultimately contributes to his success.

Susan C.

VP Sales

Christian is an amazing professional. He is a pleasure to collaborate with: he is precise, well organized, and he knows the market like few people in the industry. He is a fast thinker and he is not worried about taking important decision. For sure a great resource for every company he collaborates with.

Fabio M.

CEO

Personal

Date of Birth

14.03.1977

Nationalities

Swiss - Italian

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