Resume

Experience

09.2025 – Present
Zurich, Switzerland

Professional Sabbatical

Following more than 26 years in international leadership roles, I took a planned career break to focus on professional development, executive coaching, language training, and exploring new opportunities across luxury, hospitality, healthcare, and lifestyle sectors. This period has strengthened my strategic perspective and prepared me for the next stage of my career.

10.2022 – 09.2025
MCM Worldwide - Zurich, Switzerland

Emea Marketing Director - Int. Pr, Events & Media Lead

Lead all marketing activities across EMEA (Retail, Wholesale, Joint Ventures, and Franchises – 160 doors total) and oversee global strategy for Public Relations, Media Buying, and Events across the US, APAC, EMEA, and Korea. Report directly to the CEO and manage a team of four. EMEA Focus: Develop and execute the regional marketing calendar with emphasis on Digital Marketing (campaigns, marketplaces, influencer marketing), Media Buying, CRM/DEM activities, Retail Events, and Pr. Global Scope: Lead international Pr, global media planningand buying, and global events including seasonal press presentations, international exhibitions (e.g., Salone del Mobile), and experiential activations.

04.2019 – 09.2022
Condé Nast Russia - Lugano, Switzerland

Brand Partnerships Director

Led partnerships and content creation across Condé Nast Russia titles: Vogue, GQ, GQ Style, Tatler, AD, and Glamour. Oversaw strategy and production of print, digital, and social media campaigns, including native and white-label content. Managed key brand partnerships, digital content development, and in-store events across multiple platforms

02.2018 – 03.2019
Rock Media - Lugano, Switzerland

Marketing and Sales Media Director

Developed and delivered integrated 360° marketing solutions for leading global fashion and luxury brands through strategic partnerships with internationally renowned media titles, including New York Magazine, LOVE, Interview, Los Angeles Times, The Cut, System, and NOWNESS. Managed client relationships, identified new business opportunities, and created bespoke communication, content, digital, and experiential marketing initiatives tailored to today's global luxury landscape

04.2014 – 01.2018
Bally - Lugano, Switzerland

Marketing Director EMEA

Directed EMEA marketing strategy, reporting to the EMEA CEO, with a team of six (three direct reports). Oversaw retail marketing and communications across 40 retail stores, 14 franchise locations, and wholesale Partners. Focused on driving sales and ROI through CRM/DM initiatives, Pr strategy, Events planning, and Media Buying. Main results: Shifted 50% of media budget from print to digital campaigns, launched a Swiss limited edition with 100% sell through, generated CHF 500k in 2 months through CRM initiatives, and focused on pop-up activations and digital strategies to break into new wholesale markets. 

09.2010 – 04.2014
Bally - London (UK) / Lugano, Switzerland

Global Media Manager

Managed the global media strategy (offline and online) across EMEA, US, and APAC regions. Oversaw an annual media budget of approximately EUR 12M while leading six global media agency partners and direct media buying across the EMEA and US markets. Directed the end-to-end media planning process, coordinated international press and media relations, and developed strategic local partnerships.

09.2007 – 07.2010
JB Media - Milan, Italy

Media Sales Director

Led advertising sales for a portfolio of leading international luxury fashion magazines and newspapers across both print and digital channels. Managed approximately EUR 8M in annual sales for prestigious titles including Numéro, Numéro Homme, Dazed & Confused, AnOther Magazine, AnOther Man, Purple, Los Angeles Times, and L’Officiel Russia. Built long-term relationships with key luxury clients and collaborated closely with editorial, publishing, and press teams to develop tailored advertising and communication solutions

04.2002 – 09.2007
JB Media - Milan, Italy

Media Sales Manager and Editorial Coordinator

Managed advertising sales for an international portfolio of luxury fashion magazines and newspapers, partnering with leading fashion and luxury brands to develop tailored communication opportunities. Coordinated editorial content and fashion features between clients and editorial teams, overseeing the execution of editorials, advertising campaigns, and special projects. Collaborated on PR initiatives and high-profile events organized by JB Media and its publishing partners.

Education

10.1996 – 02.2002
Università Luigi Bocconi - Milan (Italy)

Master's Degree in Economics

Minor: Marketing and Communication

Focused on strategic marketing, brand communication, consumer  behaviour, and integrated marketing management.

08.1999 – 12.1999
Pepperdine University School of Int. Studies - Malibu (CA)

International Exchange Program

Exchange Semester at Pepperdine University School of International Studies, gaining international exposure and strengthening cross-cultural, global business, and communication skills.

Languages

Italian - Native

100%

English - C2

85%

French - B1

40%

German A2

20%

MarTech & Digital Tools

AI & Digital Productivity: ChatGPT, Claude, Google Gemini

80%

Digital Advertising & Performance Marketing (Google Ads, Meta Ads Manager, Google Display & Video 360, LinkedIn Campaign Manager)

70%

Social Media & Campaign Management (Meta Business Suite, Campaign, Hootsuite)

70%

Microsoft Office Suite (PowerPoint, Excel, Word)

95%

Areas of Expertise

  • Global Marketing & Communication Strategy
  • Creative and Team Leadership
  • Strategic Storytelling
  • Cultural Intelligence
  • Experience Innovation
  • Luxury Brand Management and Transformation
  • Human-Centred Marketing
  • Consumer Culture
  • Strategic & Creative Partnerships
  • Omnichannel Experiences
  • Problem-Solving
  • Social Networking
  • Budget Management
  • Flexibility
  • Media Strategy
  • Public Relations

Beyond Work

  • Hiking & Outdoor Activities
  • Second-Hand & Circular Economy
  • Animal Welfare & Animal Right
  • Equality & Gender Rights
  • Ayurveda & Wellness Retreats
  • Fitness & Menthal Well-being
  • Cinema & Premium TV Series
  • Travel, Hospitality & Cultural Discovery
  • Niche Fragrances & Olfactory Culture
  • Architecture
  • Watches & Fine Craftsmanship
  • Contemporary Art & Design
  • Fashion & Luxury Craftsmanship